City Restaurants Group is behind three fast growing restaurant brands: Mowchi, Afrikana and Bonbird. Each brand has its own voice, customer and growth plan. What they share is ambition.

We are looking for a Marketing Manager who can bring structure to ideas and energy to execution. Someone who is as comfortable building a marketing calendar as they are being on the ground supporting a campaign launch. This role sits at the centre of brand, operations and commercial performance.

The Role

You will lead the planning and delivery of marketing activity across all three brands. From national campaigns to local store activations, your focus will be simple: make it land and make it count!

What will I be doing?

↻ Marketing Calendar & 360 Planning

Own and manage the annual marketing calendar across Mowchi, Afrikana and Bonbird.
Align product launches, seasonal moments, new openings and promotional activity.
Ensure every campaign is properly briefed, scheduled and delivered on time.
Develop clear 360 plans across in store, social and local marketing.
Work cross functionally to ensure messaging is consistent and commercially focused.

📍 On The Ground Impact

Stay close to the operation.
Spend time in restaurants understanding how campaigns translate in real life.
Support store teams and franchise partners with launches and activations.
Identify gaps quickly and adjust where needed.

✉️ Vouchers & Incentive Strategy

Design voucher campaigns that drive footfall, repeat visits and measurable sales uplift.
Build team incentive mechanics that motivate stores and align with campaign goals.

📸 Campaign Development & Shoots

Lead campaign development from concept through to launch.
Write clear creative briefs and oversee asset production.
Manage campaign shoots ensuring content reflects each brand’s identity and feels considered rather than generic.

📊 Reporting & Insight

Set clear objectives and KPIs for every campaign.
Analyse sales performance, customer behaviour and market trends.
Present insights and recommendations with clarity and confidence.

What is CRG looking for?

3+ years marketing experience, ideally within hospitality, retail or consumer brands
Experience building and managing marketing calendars across multiple brands or categories
Strong understanding of promotional mechanics including vouchers and incentives
Experience leading integrated campaigns and creative production
Commercially minded with confidence analysing data and reporting performance
Highly organised and able to manage multiple deadlines
Strong stakeholder management skills
Confident communicator both written and verbal