General Manager

Mowchi

Birmingham£30,000-£35,000 per annumFull time

Ready to run your own café and build something people love?


We’re looking for an experienced Store Manager to take ownership of a Mowchi location and help drive our next stage of growth.


A bit about Mowchi:


Mowchi started with a simple but ambitious idea, create a space where premium matcha, coffee and Asian inspired flavours exist in balance.

Our cafés are minimalist, calm and inspired by East Asia’s street culture. We focus on quality, detail and atmosphere. Every drink is made with intention. Every guest interaction matters.


What’s the role?


As General Manager at Mowchi, you take full ownership of your café. From the way the space feels to how the team performs, you set the standard every single day.

You lead from the floor, protect the craft behind every drink and build a team that genuinely cares about what they’re creating. You balance atmosphere with performance, detail with pace and culture with results.

This isn’t just running a store. It’s shaping a space people return to.


What will I do?


Leading from the front

  • Set the tone for hospitality, quality and energy on every shift
  • Step onto the floor when it matters most
  • Protect product standards and guest experience at all times


Building and developing the team

  • Recruit and develop high-potential talent
  • Coach consistently and give clear, fair feedback
  • Identify and grow future leaders
  • Create a culture that feels supportive, inclusive and motivated


PNL Pro

  • Manage labour, stock and operational costs responsibly
  • Oversee ordering, inventory and waste control
  • Track KPIs and take action quickly when performance dips
  • Balance productivity with experience


Driving growth and change

  • Lead new launches and brand initiatives with clarity and purpose
  • Translate company direction into practical, on-the-floor action
  • Listen to team feedback and identify areas to improve
  • Bring ideas forward and test smarter ways of working


What will I get?

  • Competitive pay
  • Unlimited drinks and free food when on shift
  • Work-life balance
  • Clear development opportunities as we grow



Who's Mowchi looking for?

  • Experienced in leading hospitality teams in fast paced environments
  • Confident managing performance and commercial targets
  • Highly organised and calm under pressure
  • Naturally people focused and hands on
  • Passionate about quality, consistency and café culture
  • Comfortable taking ownership and making decisions


At Mowchi, we believe great vibes starts with great people. We support our teams, celebrate individuality and grow together. If you’re passionate about hospitality, people and building something meaningful, you’ll feel at home here.